SWEE Technologies Inc. ("SWEE"), a leader in AI-powered sports training solutions, announced today the acquisition of the majority of assets of Nine Lines Golf Ltd., operating as uCOACHu. While financial details of the transaction were not disclosed, this strategic acquisition significantly enhances SWEE’s capabilities in the golf coaching space.
Founded in 2020 and headquartered in Wellington, New Zealand, uCOACHu is a trusted platform serving hundreds of golfers worldwide. The company's team of data scientists and golf professionals has developed cutting-edge technology that delivers personalized, mobile-based golf swing instruction. Their AI-driven platform allows golfers to access high-quality coaching anytime, anywhere.
Michael Del Mauro, co-founder of SWEE Technologies, remarked, “This acquisition presents tremendous opportunities for both SWEE and uCOACHu. By combining our strengths, we can eliminate regional limitations, streamline resources, and unite a world-class team under one vision. Together, we’re set to revolutionize golf coaching on a global scale.”
Mal Tongue, co-founder of uCOACHu, echoed this enthusiasm: “This merger marks a major milestone for us. SWEE’s innovative approach and dedication have already accelerated our app development efforts, pushing us to new levels of excellence. Together, we are not just creating a product—we’re redefining the future of coaching and learning, expanding user experiences, and scaling our reach.”
About uCOACHu
uCOACHu’s mission is to help every golfer improve their game by providing consistent, accessible, and affordable instruction. Based in New Zealand, the platform combines the expertise of data scientists and professional golf coaches to offer personalized, AI-driven golf-swing instruction, allowing golfers to train on their own schedule, from anywhere in the world. Their vision extends beyond offering a product; they aim to unlock the potential of every golfer, regardless of skill level or aspirations.
About SWEE Technologies
SWEE Technologies is transforming sports training with its AI-powered platform, allowing coaches to extend their reach and athletes to optimize their performance. By creating personalized digital clones of real coaches, SWEE mirrors their unique voices, philosophies, and teaching styles, enabling coaches to scale their influence. Athletes gain instant access to expert coaching, anytime, anywhere, at an affordable price.